She's Got The Look

Tonight a new TV show airs on TVLand, a model competition for women 35-63.
What do you think?
Lately I've been musing about the bloginista behind the screen.
Like does it matter what age she is, or how she looks if she reports on matters of decor, interior design, fashion? Would it matter to you if the glam blog you love to read is written by a hag in rags? Or if she/he were overweight and had no style? Or if she/he were older than you thought they were?