Thursday, November 19, 2009
Tablescape Thursday - How The Pros Do It
The images in the catalog (hard copy and on line) for The Horchow Collection are some of the most beautiful in terms of photography and styling. They have been inspiring visual vamps forever. The table settings are especially gorgeous, and I got to wondering who does this incredible work?
In 1971, Roger Horchow started The Horchow Collection, the first luxury mail-order catalog that was not preceded by a brick-and-mortar presence. He sold the Horchow Collection to Neiman Marcus in 1988.
I phoned Neiman Marcus and spoke with the Public Relations office.
They directed me to Melinda Lee who does their PR work, and she was so sweet. She told me what I suspected, that there is a huge stable of photographers and stylists used on a free lance basis.
The Horchow look is pretty much on automatic at this point. The merchandise is pretty and inspiring to the talent that photographs the images regularly.
I really wanted to give some love to the talent, but no names were offered. I told Melinda how much the work is appreciated, and she thanked me.
So if any of you do work for Horchow, let me know. We would all love to hear the back story around the photo shoots.
With holiday table setting on all of our minds, I'm sure many of you peruse the Horchow catalogs for ideas and for wishing.
Their merchandise is lovely, and varied, with something pretty for everyone.